Hi, I’m Annalie, a senior product designer.
My super-power is turning complexity into clarity, creating experiences that are simple, intuitive, and impactful.
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8+ years of experience crafting user-focused, data-driven designs that deliver impactful and engaging experiences.
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Designed and delivered 50+ projects in Entertainment, FinTech, health care and other industries.
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Clients include Amex Paramount+,
Nickelodeon, and a range of companies spanning tech, entertainment, B2B, finance, and early-stage startups.
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Living in Washington D.C. and currently open for new opportunities.
Featured Project
The Noggin Learning App
At Noggin, a preschool learning app focused on early childhood education, I led the global redesign to transform Noggin from a traditional SVOD service into an immersive and interactive learning platform for young children.
In addition to leading the global product redesign at Noggin, I played a key role in optimizing our subscription funnel. By launching numerous A/B tests across web, mobile, and CTV platforms, we achieved a 25% increase in conversion rates and a 36% boost in free trial starts.
I redesigned the onboarding experience to allow parents to set tailored learning preferences, while streamlining the mobile interface for better usability and progress tracking.
…Then we used the learning preference data to develop a Parent Dashboard, enhancing communication with parents and delivering personalized insights into each child’s learning progress, which led to a 35% increase in parent engagement.
More recently, I worked as a Senior Product Designer at Paramount+, a subscription video-on-demand service. I was brought on to reimagine the kids and family experience. During my 7 months I supported the creation an AI-driven carousel which created custom collections of content designed for each child's unique interests.
I designed the games feature for Paramount+, enhancing user engagement through deeper character interaction and broadening the platform’s content offerings.
Also, I explored ways to enhance the kids' experience while prioritizing their safety. This included designing a 'nudge' to encourage a kid profile setup, which led to a 79% increase in profile creation.
As a senior product designer With nearly 10 years of experience…
I specialize in transforming complex challenges into intuitive, strategic designs that engage users and drive meaningful results. My expertise spans user research, interaction design, and creating visually cohesive, functional solutions tailored to user needs.
I am passionate about cross-functional collaboration, mentoring emerging designers, and leveraging data-driven insights to elevate user experiences. My focus is always on delivering designs that blend innovation with usability.
What clients, colleagues & mentees say about me:
I had the pleasure of managing Annalie for three years in the kids and family space at Noggin and Paramount+, and I can confidently say she is an incredibly talented and dedicated designer, and an overall joy to work with. Annalie is highly skilled at designing experiences that engage and delight users. Whether creating fun and innovative learning experiences for kids or addressing the practical needs of their parents— her efforts and ability to truly understand and balance the needs of various user groups is one of her standout strengths.
Annalie is a thorough and conscientious designer who ensures a clear understanding of each problem she tackles, and applies a research-driven approach to ground her work. She consistently delivers impactful results, and while she focuses on executing tasks effectively, she also consistently goes above and beyond to explore additional solutions, always keeping the team thinking about the bigger picture and improving the overall user experience.
Annalie is also a highly collaborative team member, and adept at partnering across teams to seek out other perspectives and needs in order to achieve business goals. She’s never afraid of a challenge and consistently demonstrates a positive, solution-oriented attitude. Annalie also mentored junior designers, fostering openness, creativity, and innovation within the team.
It was an honor working with Annalie, and I highly recommend her for any design role. She will undoubtedly continue to make a strong impact wherever she goes.
- Helen Chang Senior Director of Product Design, Paramount+ and Noggin
As a brand new start-up with just an idea and some loose wireframes, Annalie helped me turn my vision into a fully designed product demo. This set me on the path towards funding and product development.
Annalie is professional, organized, personable and flexible in her approach to the work. One of her best qualities is her ability to offer insightful suggestions around UX and UI. It's clear that she becomes passionately invested in her projects, which can be rare. Without a doubt, Annalie exceeded my expectations.
I would recommend Annalie for any team or client. She's dependable, hard working and great at what she does.
- Justin Lyons Startup Founder
During our collaboration at Noggin, Annalie showcased an exceptional talent for product design that greatly contributed to the success of our platform. Her innovative approach and keen eye for detail resulted in creating user-centric designs that enhanced the overall user experience. She consistently delivered high-quality work while meeting tight deadlines, demonstrating her strong work ethic and commitment to excellence. I do not doubt that Annalie's creativity, professionalism, and dedication will continue to drive success in any design-focused role she pursues.
- Eduardo Werpp Software Engineer, Noggin
